Privacy Policy

Last updated: 21st January 2026

Distinctive Security Service (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website or contact us.

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1.⁠ ⁠Who We Are

Distinctive Security Service
Sole Trader
United Kingdom

Email: enquiries@securitybydss.com

We are the data controller responsible for your personal data.

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2.⁠ ⁠Personal Data We Collect

We may collect and process the following personal data:

Information you provide directly

• First name
• Last name
• Email address

Information collected automatically

• IP address
• Browser type and version
• Pages visited
• Time and date of visits
• Referring website

This data is collected through cookies and Google Analytics.

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3.⁠ ⁠How We Use Your Personal Data

We use your personal data for the following purposes:

• To respond to enquiries submitted via our contact form
• To communicate with you about our services
• To analyse website usage and improve performance and user experience

We do not use your data for automated decision-making or profiling.

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4.⁠ ⁠Lawful Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), our lawful bases for processing your data are:

• Consent — for the use of cookies and analytics
• Legitimate interests — to respond to enquiries and operate our business effectively

You may withdraw consent for cookies at any time via your browser settings or our cookie banner.

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5.⁠ ⁠Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies.

These include:

• Necessary cookies — required for basic site functionality
• Analytics cookies (Google Analytics) — to understand how visitors use our website

Analytics cookies collect information in an anonymised form where possible.

You will be asked to consent to non-essential cookies when you visit our website.

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6.⁠ ⁠Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC.

Google Analytics uses cookies to collect information about how visitors use our website. This information is transmitted to and stored by Google on servers that may be located outside the UK.

Google processes this data on our behalf to compile reports on website activity.

You can learn more about how Google uses data by visiting Google’s privacy policy.

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7.⁠ ⁠Data Sharing

We do not sell or rent your personal data.

Your data may be shared with:

• Website hosting providers
• Email service providers
• Google Analytics (Google LLC)

All third parties are required to handle your data in accordance with applicable data protection laws.

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8.⁠ ⁠International Data Transfers

Some data collected through Google Analytics may be transferred outside the UK.

Where this occurs, appropriate safeguards are in place, including standard contractual clauses approved under UK GDPR.

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9.⁠ ⁠Data Retention

We retain personal data only for as long as necessary to:

• Respond to enquiries
• Comply with legal obligations

Analytics data is retained in accordance with Google Analytics settings.

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10.⁠ ⁠Data Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.

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11.⁠ ⁠Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

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12.⁠ ⁠Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact: